rei #optoutside
REI exists to get people outside.
We shut down their stores on the biggest shopping day of the year to do just that.
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Cannes Lions - Grand Prix - Titanium
Cannes Lions - Grand Prix - Promo & Activation
Cannes Lions - Gold - Integrated
Cannes Lions - Gold - Promo & Activation, Integrated Campaign
Cannes Lions - Gold - Direct, Integrated Campaign
Cannes Lions - Gold - Direct, Retail
Cannes Lions - Gold - Cyber, Retail
Cannes Lions - Silver - Design, Social Engagement
Cannes Lions - Silver - PR, Integrated Campaign
Cannes Lions - Silver - Mobile, Campaign
Cannes Lions - Bronze - Mobile, Website
Creativity - Integrated Campaign of the Year
One Show - Best In Show
One Show - Best In Category - Cross Platform
One Show - Gold - Cross Platform Integrated
One Show - Gold - Cross Platform Experiential
One Show - Gold - Branded Entertainment
One Show - Gold - Mobile
One Show - Silver - Public Relations
One Show - Silver - Digital/Social Media Viral Marketing
One Show - Silver - Branded Website
Clios - Grand Clio - Engagement
Clios - Grand Clio - PR
Clios - Silver - Digital/Mobile
Clios - Silver - PR, Special Event
Andys - Bravery Award
Andys - Silver - Social Media
D&AD - White Pencil - Impact
D&AD - Wood Pencil - Direct Integrated Campaign
D&AD - Wood Pencil - Integrated Mobile Campaign
AICP Next Award - Integrated Campaign
Art Director's Club - Gold - Integrated
Art Directors Club - Gold - Digital Experiences, Guerrilla
IAB MIXX Awards - Best In Show
New York International Advertising Awards - Grand Prize - Integrated/Mixed Media
New York International Advertising Awards - First Prize - Avant-Garde, Innovative
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